All Solutions

Use the Subscribers API to subscribe and unsubscribe users, and check subscription eligibility — all via API. Best for non-Shopify clients who want full programmatic control over list growth.

Zapier acts as a no-code middleware layer, allowing the client to connect hundreds of apps to Attentive without engineering resources.

Shopify storefronts cannot make direct server-side calls to Attentive's API due to platform restrictions. A middleware server (e.g. a small Node or serverless function) must sit between Shopify and Attentive.

Link out to an Attentive-hosted landing page, or leverage the checkout gist for Shopify, to capture subscribers natively without any custom API work.

Use the Custom Attributes API to write any key-value subscriber data into Attentive in real-time. Creates new attributes or updates existing ones. Powers segmentation and journey personalization.

If real-time isn't required, the client can either use the Custom Attributes API (still works, just not mandatory) or upload a CSV via SFTP daily. SFTP is simpler to set up for non-technical teams.

The Custom Events API lets clients send arbitrary user actions from any external system into Attentive's Journey Builder and Segment Builder — in real-time.

When Attentive's native integrations don't support a specific transactional event (e.g. booking confirmation, subscription renewal, service update), the Custom Events API fills the gap.

Attentive has native out-of-the-box integrations with many platforms (Shopify, Klaviyo, etc.) that handle event tracking, subscriber sync, and transactional messaging without any custom API work.

The Product Catalog API lets clients push their full product catalog into Attentive, unlocking high-performing journeys and personalization based on product attributes.

Attentive sends HTTP POST payloads in real-time to a client-specified URL whenever defined events occur — subscriptions, opt-outs, message clicks, attribute changes, email events, and more.

If real-time isn't needed, SFTP Data Feeds provide nightly CSV exports of all Attentive event data. Webhooks are still an option if the client prefers event-driven architecture.

The eCommerce API lets clients fire product view, add-to-cart, and purchase events server-side via GraphQL, powering browse abandon and cart abandon journeys without the Attentive tag.

The Attentive Tag SDK allows clients to fire custom behavioral events (productView, addToCart, purchase, identify, cartUpdated) via JavaScript through the installed Attentive tag.

The tag can be enriched using the Tag SDK to fire custom events, which then flow into Attentive's OOTB journey triggers.